September 7, 2010

Analyzing Buzz

While Tom Davenport poo-pooed Twitter data for serious analysis on the blog earlier in the week, the practice of analytics is always about finding the next great source of data that can yield meaningful insights. A study  covered in the New York Times, used photographs (papparazzi, etc.) for sale to map “the geography of buzz” both in NYC and LA. It is an interesting undertaking both to show what untapped sources of data may yield but also interesting ways of presenting the results. No matter how hip you are (or thnk you are), the story and visual maps are woth a visit.

And, yes, they are looking at how to use Twitter data in the future.

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About Eric McNulty
Editorial Director Eric J. McNulty most recently served as Managing Director of Conferences for Harvard Business Publishing. In this role he was responsible for the company's global conference and event business. His primary responsibility was editorial development and he oversaw production and marketing of both virtual and in-person programs. Eric has also written for Harvard Business Review, Harvard Management Update, Marketwatch, Strategy & Innovation, the Boston Business Journal, and Worthwhile magazine. He edited Harvard Business Publishing's Innovation Alert e-newsletter for two years and has worked with such thought leaders as Clayton Christensen, Thomas Davenport, Vijay Govindarajan, Gary Hamel, Jeanne Harris, Chan Kim, and Renee Mauborgne through Harvard Business Publishing events. Prior to joining Harvard Business Publishing, Eric was principal and founder of PM Collaborative – a marketing strategy consultancy serving clients such as Infiniti Motor Corporation, Legal Sea Foods, Cybersmith, and others. Previously he served in management and marketing roles at European Travel & Life magazine, Mark Cross, and Bloomingdale's.

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