“Study twitter—there are lessons for businesses of all other forms.” ~ Tim O’Reilly at the Web 2.0 conference that just ended in San Francisco.
It seems that one can’t have a conversation about almost anything these days without talking about Twitter. It’s the It app though it seems that there is a relatively small group of early adopters in full swoon while the world at large is still wondering what all the fuss is about. Has Twitter traffic reached critical mass where what is heard there can be extrapolated to provide understanding of a broader range of customers?
“Twitter can be a canary in the coal mine for you….people tweet minor annoyances before they call to complain.”
~ Sarah Milstein , Co-Author with Tim O’Reilly of the forthcoming The Twitter Book, at the Web 2.0 conference
Is she right? Have you found a way to incorporate tweets into the customer data you analyze? Even if you can share the proprietary insights you’ve found, it would be interesting to hear if you have found ways to use Twitter.
And on a lighter note: “More women, less Twitter.” Some dude on the Austin club scene when SXSW isn’t in town as quoted on ConferenceBites.com.
