Have you ever been called upon to put together a presentation quickly? There are five questions you should ask yourself when you are under the gun. I’m going to start with Number 3 because it is particularly relevant when your presentation is based on technical information:
What’s the problem the audience has for which your information is the solution? Before you can start talking about your expertise, your passion, the stuff you know, you have to set it up in the audience’s terms. Let’s say you’re an expert on sleep deprivation, and you’re talking to an audience of orchestral musicians. Then start by talking about their impossible schedules – how constant international travel takes an insidious toll on the health, creativity, even performance skills. You’ll get their attention. Then, tell them how proper sleep patterns will cure all those ills.
Read the rest here. Then go out and make a killer presentation.
