September 4, 2010

Soccernomics

Moneyball: The Art of Winning an Unfair Game by Michael Lewis was perhaps the first book to bring analytics to a broad, non-technical crowd (even if they didn’t realize it). It provided an excellent way to open up a conversation about using data to drive strategic decisions without scaring those who aren’t inclined toward numbers and mathematical calculations. It was a book about baseball, after all. It provided what every technical topic needs: great narrative with stories that the average person can embrace.

Now Simon Kuper and Stefan Szymanski are putting the same lens on the sport that rivets the rest of the world: soccer. Among the more interesting findings in their book, Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U.S., Japan, Australia, Turkey–and Even Iraq–Are Destined to Become the Kings of the World’s Most Popular Sport, is that the much-maligned English national team has been playing better than it should for the past 20 years and that the U.S., China, and India may well dominate the sport in the not too distant future (to read more, check out the NY Times review).

The authors put forward a paradox: soccer as a sport has been averse to using statistical evidence to drive decisions yet “a love of soccer is often intertwined with a love of numbers.” Sounds similar to what Lewis discovered about baseball though soccer teams are rarely money makers (nor are they supposed to be at the national team level according to the authors) so the take is distinct.

If you’ve been looking for a way to illustrate analytics to someone who is a soccer fan, this book is exactly what you are looking for.

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About Eric McNulty
Editorial Director Eric J. McNulty most recently served as Managing Director of Conferences for Harvard Business Publishing. In this role he was responsible for the company's global conference and event business. His primary responsibility was editorial development and he oversaw production and marketing of both virtual and in-person programs. Eric has also written for Harvard Business Review, Harvard Management Update, Marketwatch, Strategy & Innovation, the Boston Business Journal, and Worthwhile magazine. He edited Harvard Business Publishing's Innovation Alert e-newsletter for two years and has worked with such thought leaders as Clayton Christensen, Thomas Davenport, Vijay Govindarajan, Gary Hamel, Jeanne Harris, Chan Kim, and Renee Mauborgne through Harvard Business Publishing events. Prior to joining Harvard Business Publishing, Eric was principal and founder of PM Collaborative – a marketing strategy consultancy serving clients such as Infiniti Motor Corporation, Legal Sea Foods, Cybersmith, and others. Previously he served in management and marketing roles at European Travel & Life magazine, Mark Cross, and Bloomingdale's.

Comments

  1. Interesting. I hadn’t heard of Soccernomics. In a previous life, I worked at STATS (an early baseball stat developer, and still a strong force in that industry). I agree there’s sometimes a paradox: Obsession with descriptive statistics, but not always an embrace of evidence-based management based on numbers.

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