Here at the IIA we are big fans of data visualization because it can make complex data sets and concepts easier to understand — particularly for a lay (or non-quantitative) audience. If a picture is worth a thousand words, it is probably worth at lease 100 data points. Imagine, for example, the “state of the Internet” in a single infographic.
That’s exactly what we have courtesy of Focus, Inc. by way of Mashable (follow the link to see the entire graphic). Dramatic graphics like this one can be powerful communication tools as well as catalysts of conversation. It can also give a group a common reference point.
As analytics pros, we have to constantly be looking at new ways to draw others into the discussion about the insights to be found in our data. Making your data and analysis digestible will make it easier for executives to integrate into their decision making processes. Compelling graphics put the power of visual storytelling in your arsenal.
Have you used infographics or other graphic devices to communicate? What’s your favorite visual representation of data?
