IDC predicts the global market for analytics software will grow from $25.5 billion this year to $34 billion by the end of 2014. At IIA we know that analytics is the next competitive frontier, and believe 2011 will be a big year for the industry. Please join us on Wednesday, December 1st when all of IIA’s world-class faculty will provide predictions for the coming year in their specific areas of focus.
How big will the payoff in marketing analytics be? Who’s winning the recruiting game using advanced analytics? Which industries and competitors will make the biggest gains using analytics, and who will the losers be? Who will buy whom in the world of analytics software?
Pingback: sascom voices