As Intel’s Retail Industry Strategist, Paul Butcher delivers insights and direction for Intel and Intel’s customers on the current and future state of the retail vertical. Paul’s passion is in the area of fostering loyalty by exceeding consumer expectations. His informed perspectives are not only shaped by his store floor experiences but also through his training and experience as a clinical counselor, financial analyst and marketing roles which are complemented by his technical understanding of store floor technologies, networking, wireless broadband, PC and server management. Paul actively maintains a network of forward thinking retail visionaries in retail industry as well as the university, analyst, SI, ISV, SP, consulting, and OEM ecosystem. He received his BA in Psychology from Linfield College and MBA from Portland State University.