Analytics, oft discussed in business circles, are also making an impact in humanitarian efforts.
There’s an interesting new study out from Aberdeen Group, a division of Harte-Hanks (free registration required), Predictive Analytics: Driving Sales with Customer Insights. Among the findings are: – 27% of respondents need to refresh their predictive models yet only 60% of those can actually do so. There’s a speed gap that may hobble the effectiveness [...]
In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that. Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]
I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]
The recent revelation that both Google and the CIA have invested in Cambridge, MA-based Recorded Future has had some in the blogosphere wondering what it means to have the firm that espouses that it wants to do no evil sitting side-by-side with the Secret Squirrels from Langley. Noel Schachtman at Wired first brought this forward [...]
John Elder will lead our next Office Hours call on Wednesday, September 1 from 2-3 pm EST. John will outline the value and methods involved in data mining across both quantitative and qualitative data. In particular, John will describe the data transformations necessary before doing such work, and the tools that are particularly valuable for [...]
Just a quick post to share this interview with Tom Davenport that appeared over the weekend in The Malaysia Star. Davenport was in Malaysia to speak at the recent SAS Forum 2010 at the Kuala Lumpur Convention Centre. Among his observations: “My observations are that in certain industries, the use of analytics is quite important [...]
Analytics have long been essential to the credit business thought pre-bust they may have been most used to find every possible person to whom credit could be extended. Now, in these tighter times, analytics are being used to more accurately measure and mitigate risk. The Los Angeles Times reports that lenders and the firms that [...]