About Eric McNulty

Editorial Director
Eric J. McNulty most recently served as Managing Director of Conferences for Harvard Business Publishing. In this role he was responsible for the company's global conference and event business. His primary responsibility was editorial development and he oversaw production and marketing of both virtual and in-person programs. Eric has also written for Harvard Business Review, Harvard Management Update, Marketwatch, Strategy & Innovation, the Boston Business Journal, and Worthwhile magazine. He edited Harvard Business Publishing's Innovation Alert e-newsletter for two years and has worked with such thought leaders as Clayton Christensen, Thomas Davenport, Vijay Govindarajan, Gary Hamel, Jeanne Harris, Chan Kim, and Renee Mauborgne through Harvard Business Publishing events.
Prior to joining Harvard Business Publishing, Eric was principal and founder of PM Collaborative – a marketing strategy consultancy serving clients such as Infiniti Motor Corporation, Legal Sea Foods, Cybersmith, and others. Previously he served in management and marketing roles at European Travel & Life magazine, Mark Cross, and Bloomingdale's.

Here are my most recent posts

Analytics as a Force for Good

Pakistan flooding

Analytics, oft discussed in business circles, are also making an impact in humanitarian efforts.

Are Your Analytics Fast Enough?

OLYMPUS DIGITAL CAMERA

There’s an interesting new study out from Aberdeen Group, a division of Harte-Hanks (free registration required), Predictive Analytics: Driving Sales with Customer Insights. Among the findings are: – 27% of respondents need to refresh their predictive models yet only 60% of those can actually do so. There’s a speed gap that may hobble the effectiveness [...]

Rating the Rankings: The Latest in Sustainability Analytics

Comparing high ESG performance companies with a general market index

A quick review of the many sustainability ratings and rankings makes it clear that it isn’t easy being sustainable — and it certainly isn’t easy to know who is best in class.

New Apps Put Loyalty in Your Customers’ Pockets

Excited Shopping Woman

In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that.  Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]

Gambling on Loyalty — and Winning

Fruit Machine Win line

Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.

Do Loyalty Programs Really Engender Loyalty?

woman doing shopping in a grocery store and paying by credit card

I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]

I Spy Analytics

Spy

The recent revelation that both Google and the CIA have invested in Cambridge, MA-based Recorded Future has had some in the blogosphere wondering what it means to have the firm that espouses that it wants to do no evil sitting side-by-side with the Secret Squirrels from Langley. Noel Schachtman at Wired first brought this forward [...]

Office Hours: Data Mining with Quantitative and Qualitative Data

John Elder will lead our next Office Hours call on Wednesday, September 1 from 2-3 pm EST. John will outline the value and methods involved in data mining across both quantitative and qualitative data. In particular, John will describe the data transformations necessary before doing such work, and the tools that are particularly valuable for [...]

Tom Davenport in the Malaysia Star

Tom Davenport

Just a quick post to share this interview with Tom Davenport that appeared over the weekend in The Malaysia Star. Davenport was in Malaysia to speak at the recent SAS Forum 2010 at the Kuala Lumpur Convention Centre. Among his observations: “My observations are that in certain industries, the use of analytics is quite important [...]

Of Pizza, Panties, and Mortgage Payments

pizza delivery

Analytics have long been essential to the credit business thought pre-bust they may have been most used to find every possible person to whom credit could be extended. Now, in these tighter times, analytics are being used to more accurately measure and mitigate risk. The Los Angeles Times reports that lenders and the firms that [...]

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