Analytics, oft discussed in business circles, are also making an impact in humanitarian efforts.
Are Your Analytics Fast Enough?
October 20, 2010 By Leave a Comment
There’s an interesting new study out from Aberdeen Group, a division of Harte-Hanks (free registration required), Predictive Analytics: Driving Sales with Customer Insights. Among the findings are: – 27% of respondents need to refresh their predictive models yet only 60% of those can actually do so. There’s a speed gap that may hobble the effectiveness [...]
Rating the Rankings: The Latest in Sustainability Analytics
September 27, 2010 By Leave a Comment
A quick review of the many sustainability ratings and rankings makes it clear that it isn’t easy being sustainable — and it certainly isn’t easy to know who is best in class.
New Apps Put Loyalty in Your Customers’ Pockets
September 19, 2010 By 3 Comments
In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that. Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]
Gambling on Loyalty — and Winning
September 7, 2010 By Leave a Comment
Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.
Do Loyalty Programs Really Engender Loyalty?
August 25, 2010 By 8 Comments
I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]
I Spy Analytics
August 17, 2010 By 3 Comments
The recent revelation that both Google and the CIA have invested in Cambridge, MA-based Recorded Future has had some in the blogosphere wondering what it means to have the firm that espouses that it wants to do no evil sitting side-by-side with the Secret Squirrels from Langley. Noel Schachtman at Wired first brought this forward [...]
Office Hours: Data Mining with Quantitative and Qualitative Data
August 10, 2010 By 2 Comments
John Elder will lead our next Office Hours call on Wednesday, September 1 from 2-3 pm EST. John will outline the value and methods involved in data mining across both quantitative and qualitative data. In particular, John will describe the data transformations necessary before doing such work, and the tools that are particularly valuable for [...]
Tom Davenport in the Malaysia Star
July 26, 2010 By Leave a Comment
Just a quick post to share this interview with Tom Davenport that appeared over the weekend in The Malaysia Star. Davenport was in Malaysia to speak at the recent SAS Forum 2010 at the Kuala Lumpur Convention Centre. Among his observations: “My observations are that in certain industries, the use of analytics is quite important [...]
Of Pizza, Panties, and Mortgage Payments
July 19, 2010 By 2 Comments
Analytics have long been essential to the credit business thought pre-bust they may have been most used to find every possible person to whom credit could be extended. Now, in these tighter times, analytics are being used to more accurately measure and mitigate risk. The Los Angeles Times reports that lenders and the firms that [...]
