2011 was a year of great change—a move back to the south for my husband’s new job, new school for our daughter, a transition to a new position in the JMP division of SAS (which I love), and several other changes requiring us to adapt. Change is one thing we can count on. When we [...]
In light of their new privacy policy, Google will be able to revolutionize its services for marketers. This Privacy Policy will be effective March 1, 2012 and allow Google to integrate data it collects about each user of its various websites and services into a single profile. This issue was initially addressed by Google on [...]
Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media data, job market information, and the like. These are exciting efforts, no doubt. But often the best sources can be found more easily if business intelligence groups first focus on data sources closer to home and easier to control. [...]
What Does It Mean To Analytic Professionals? For my first blog posting, I decided to focus on one of the hottest topics in analytics right now: “Big Data”. Big Data is typically defined as very large, newer sources of data that don’t necessarily have a convenient or consistent structure. Think web logs, sensor data, RFID [...]
Will the next 007 be schooled in analytics? Perhaps. The U.S. government is reportedly making a nine-figure investment to better understand how language shapes worldviews with the goal of improving its ability to glean intelligence from non-English speakers. It’s known as IARPA: Intelligence Advanced Research Projects Activity. In an article on The Atlantic‘s web site, [...]
Cross posted at JTonEDM McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this data can [...]
This comes our way from Fast Company by way of the Environmental Defense Fund’s Innovation Exchange blog: someone is concerned about the carbon footprint of caviar. Well, the sturgeon that produce caviar to be more precise. It all swims around the largest effort ever to transport live fish. Sturgeon had to get from Germany to Abu [...]
Could analytics dramatically remake your water bill? That’s just one of the questions that came up this past week when I spent a day at a Sustainable Cities conference hosted by the Australian Trade Commission and others. We’ve wrestled with the analytics of sustainability on this blog before. We’ve debated various rankings and the value [...]
The PUPD framework can help you understand where to take action and where to invest to optimize your analytics initiatives.
