It is always difficult to predict the external factors that impact your business – especially during a difficult economic cycle. IT can be significantly easier to leverage internal factors that affect business performance, and I am encouraged to see that businesses are paying more attention to one factor supremely under their control – their own [...]
There is a lot of hype about the new position of “Data Scientist” (see January’s Fortune magazine). I am always happy for analytics professionals to get recognition and excitement about what we do and I’m not really hung up on what title is used. However, if you take the time to think about it, the [...]
Privacy is always a flash point. With the advent of big data, privacy is only going to be even more of a concern. The fact is that many sources of big data contain highly detailed information on what people are doing. While there are many very valid uses for most of these big data sources, [...]
How will the adoption rate of applying analytics accelerate? Who in an organization might emerge as the primary driver? Will it only be the CEO? Analytics is certainly embraced in functions such as marketing for customer and prospect analysis and as risk management. Is it possible that the CFO function might emerge as a key [...]
As a result of the attention business analytics has received in recent years, we’re seeing a proliferation of conferences tied to analytics. It seems like everywhere one turns, one finds another analytics conference. In addition to totally new shows, there are also some conferences that weren’t historically focused on business analytics that are now shifting [...]
How Can You Help “Bob The Marketing Guy” Succeed With Analytics? In my last blog, I wrote about the pitfalls of allowing “Bob The Marketing Guy” to build complex analytics or models using a user friendly tool, when he doesn’t really know what he is doing. Well, we cannot just tell Bob he can’t do [...]
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More than 4,500 corporate social responsibility reports are produced each year. That number is growing though it is still small compared to the number of companies that could produce such a report. The reporting process can be a intensive (some would even say grueling) process of data gathering and analysis – one that leading analytics [...]
Analytical Candidates You May Not Have Considered I’ve been thinking about the problems many of us have in recruiting analytical talent since IIA’s 2011 Predictions webinar. Talent acquisition and talent development are topics that tend to spark passionate debate; even Jim Goodnight and William Green spent time on the topic at their keynote during the [...]
Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.
As we at IIA end our week on a Friday afternoon, we couldn’t resist sharing this great video of M.C. Hammer’s view of the value of Analytics to his franchise. To us, this is yet another great example of the power of Analytics out in our society today, and the power of this craft going [...]
