Managers are increasingly seeking more granular data about the costs related to delivering products to and serving a customer, as well as information about intangibles such as customer loyalty and social media messaging of the company and its competitors. This information is essential to retain and grow existing customers and to win-back and acquire the types of new customers that will be relatively more profitable.
Experienced and successful analysts have a combined personality of the deep thinking poet Robert Frost and the retired New York Yankees baseball star Yogi Berra:
Robert Lee Frost (1874-1963), an American poet and recipient of four Pulitzer Prizes is well known for his narrative poem “The Road Not Taken” with its familiar and famous two sentences, “I took the one less traveled by. And that has made all the difference.”
How often have you heard executives proclaim that next year, the target for financial results will be a substantial lift from the current year? For example a CEO may state, “Next year we expect to improve from a 10.3% to 15.4% rate of return on shareholder equity.” Is this leadership or wasted words? Where did [...]
How will the adoption rate of applying analytics accelerate? Who in an organization might emerge as the primary driver? Will it only be the CEO? Analytics is certainly embraced in functions such as marketing for customer and prospect analysis and as risk management. Is it possible that the CFO function might emerge as a key [...]