Analytics Matters Hear from some of the world’s foremost users of and experts on analytics, on why analytics is critical to the present and future of business.
Last week in the IIA we did a webcast for our Retail Analytics Research Council on “next best offers.” I’ve been doing some research on this issue with John Lucker and Leandro DalleMule from Deloitte. I don’t want to give away the punch line of the webcast—or the article we hope to write for Harvard [...]
A recent court decision may have wide-reaching implications for analytics and data mining. In 2007, Vermont enacted a law that prohibited prescription drug data aggregators from selling their information to drug manufacturers for marketing purposes. According to the Courthouse News Service: Pharmacies collect information about the prescriptions they fill, including prescribing doctor’s name and address; [...]
In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that. Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]
I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]
I’ve been thinking about the ongoing Facebook privacy kerfuffle and have concluded that it comes down to what I term “antagonistic aspirations.” Facebook, like many social media sites, wants to be a place where members share unabashedly — you feel safe, connected, and free to be yourself. They also want to be the ultimate data mine [...]