The “Rolling Thunder Analytics Tour 2010” of Europe is over, and it was something of a blur. Eight cities in two weeks (counting Savannah, where I started week one). But despite my tiredness on the flight back home, it was a rich experience. I heard (and tried to respond to) perhaps a couple hundred questions [...]
I recently came across a post on Web Analytics World that I found quite intriguing. It reported on findings by SeeWhy, Inc. on the top retail web sites for conversion. Discussion of conversion rates is nothing new. In fact, it can become quite heated in certain circles. What was interesting about this was that only [...]
As we at IIA end our week on a Friday afternoon, we couldn’t resist sharing this great video of M.C. Hammer’s view of the value of Analytics to his franchise. To us, this is yet another great example of the power of Analytics out in our society today, and the power of this craft going [...]
After another “Competing on Business Analytics” dinner sponsored by SAS and Accenture last night in Atlanta, what impressed me about analytics as a business resource is that it can support a very broad range of business strategies and conditions. Our two executive panelists were a great illustration of that range. David Dierker is the Vice [...]
MasterCard is debuting an online shopping site, MasterCard Marketplace, which breaks new ground as a card company tries to sell directly to end consumers. To date, they’ve only offered products directly as an option for redeeming reward points. According to the New York Times, MasterCard claims that it “can pinpoint with considerable accuracy what its [...]
Endeca has made a name for itself in “guided navigation” search (well, not a household name — it was recently called, “one of the larger software companies in Boston that no one has ever really heard about”). It serves online retailers by helping them make their products more findable, including Wal-Mart, Target, Tesco, Home Depot, [...]
This may seem to be a parochial issue for those of you not in Massachusetts but it is an excellent example of what can happen when statistical analysis is put into the hands of those unfamiliar with the meaning of terms and methods with which analysts are intimately acquainted. With the death of Edward M. [...]
I saw an announcement today that AT&T has formed a sustainability council that includes representatives from AT&T, Cisco, the Carbon Disclosure Project, The Information Technology and Innovation Council, the University of Colorado at Denver, and the University of Texas at Austin. What’s of interest to us — and what we’ll be digging into further in [...]
We encourage our members to submit guest posts for the IIA blog. Today’s is from Don Ryan, Senior Partner, iKnowtion One could argue that the Age of Analytics dawned in 2004 with the publication of Michael Lewis’ entertaining book on baseball called Moneyball: The Art of Winning an Unfair Game. Readers of this space are [...]
The treasure trove of government data is being plumbed by a growing number of analysts and applications developers as reported by the New York Times. Among the most inventive is Stumble Safely, a guide to walking home from Washington, D.C. bars while avoiding crime hot spots (I have to admit that I took an illuminating [...]
