In the midst of the frantic online shopping season, the Federal Trade Commission held a round table discussion on privacy and technology, according to the New York Times: “The commission has been examining whether online privacy should be regulated. The debate has grown louder as technology companies are tracking and profiling people in new ways, [...]
Is forwarding information the new networking? Tom Davenport weighs in.
As much as marketers love tailored ads, consumers don’t agree — especially when they find out about the tracking that lies behind them.
Two Wharton researchers challenge Chris Anderson’s Long Tail theory.
Are the Newsweek green rankings a credible emerging standard or fancy greenwashing?
Is the Netflix Prize the new model for innovation in analytics? Are you a PhD who’d work for $1 an hour?
Advances are being made in the quest to be able to analyze unstructured data (like blogs, forums, etc.) as rigorously as traditional, structured data.
A recent story in the New York Times revealed what many of us behind the curtain already knew: companies know a lot about their customers and, in some cases, their prospects. “’Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence [...]
The fabled Netflix Prize competition is closed although a winner won’t be announced until September. The company offered $1 million to anyone who could most improve their movie recommendation algorythm with a minimum threshhold of 10%. As of the July 26 closing, two teams had exceeded the 10% mark and were neck-and-neck (about 1/1000th of [...]
“From the ‘Mad Men’ era until now, advertising has been about a catchy tagline, an arresting image, the Big Idea. But Mr. Herman and his competitors are bringing some Wall Street-like analysis to Madison Avenue, exploiting the huge amounts of data produced by the Internet to adjust strategy almost instantly,” gushed the New York Times [...]
