Nathaniel Lin is the Vice President of Analytics with EYC, USA and is responsible for the support of the key retail CRM projects. Prior to joining EYC, Nathaniel was the President, Aspen Marketing Analytics (now part of Epsilon). He is also the Founder of the exclusive Analytics Executives Network on LinkedIn and Adjunct Professor at the Georgia Tech College of Management and Boston College Carroll School of Management, teaching Business Analytics to MBA students.
Nathaniel is a recognized leader in marketing analytics and business decision sciences across many industries (technology, retail, financial services and banks, telecom, automotive, media). He brings a rich and unique mix of marketing and strategic experience through his over 20 years in senior leadership roles for both Fortune 100 clients and major agencies serving previously, for example, as the lead for IBM Analytics Center of Excellence, the Director of Analytics at OgilvyOne, and the VP of Customer Analysis at Fidelity Investments. His passion is on the formulation of innovative and actionable data analytics strategy and its implementations to drive effective business decisions and transformation. He was also a member of the INFORMS Practice Committee and a Trustee of the Marketing Science Institute as a representative of IBM. Nathaniel holds a PhD in Engineering from Birmingham University (UK) and an MBA from MIT Sloan School of Management.
