Analytical Excellence Among Digital Natives

Analytical Excellence Among Digital Natives How Google, Facebook, Netflix, Amazon, and Apple are Winning with Data and Analytics

The Big Ideas

  • IIA’s recently published market study on analytics maturity1 demonstrates that analytics capability varies significantly between industries and among leading companies within specific industries. Not surprisingly, “Digital Native” companies are at the forefront of the adoption of enterprise analytics. Out of the five stages of analytics maturity, as defined in Competing on Analytics: The New Science of Winning by Tom Davenport and Jeanne Harris, Digital Natives sit comfortably in the fourth stage

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