CAO Summit Session 2: Valuing Analytics

Practitioner Interview Featuring David Dittmann, Director – Business Intelligence & Analytics, Procter & Gamble and Jack Phillips, CEO, IIA

The internal struggle of building and demonstrating the value of analytics is a constant challenge. The irony of analytics is that it can be very anecdotal. Trust in analytics can be undermined when the numbers aren’t believable, the contribution is questioned, and the funding model is unclear. To build back that trust and bolster “digital courage”, there are proven techniques that can put analytics back on solid footing within any organization. During this session, IIA ALC member, David

Become a Research & Advisory Network Client to see the rest. Contact us to get started

Log in: