Research

Enhancing Decision Support Analytics in the Digital Era

By Stephan Kudyba, Thomas Ott, May 17, 2017

Available to Research & Advisory Network Clients and Professional Members

Visualization techniques enable users to overcome the tedious activity of examining detailed data corresponding to functional areas and provides them with an easy to comprehend view of performance attributes, providing timely decision support from digital resources. However, despite the advantage of robust graphics, visualization often suffers from a major limitation. As users consume information from visual platforms, they often take the next step in the decision support process, which entails inquiring as to what the factors or variables are that drive performance metrics. In other words, what is causing KPIs to move? In statistical terms, performance metrics are dependent or target variables and users quickly seek to understand the driver or independent variables that affect dependent variables.

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Balancing Analytics Agility and Stability

By Bill Franks, May 11, 2017

There have been many science fiction stories (as well as video games!) that revolve around the tradeoffs between powerful, strong, hard to harm combatants and those that are small, nimble, but easy to harm. Both have their merits and both can be useful in different situations. However, the same profile doesn’t work best in every situation.

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Inquiry Response: Criteria for Prioritizing Analytics Projects

By Mark Molau, Apr 26, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

  • What criteria are other companies using to realize the top priority analytics opportunities across their business unit or enterprise?

  • How are the criteria measured or evaluated?

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IIA 2017 Spring Symposium Event Summary

By Jack Phillips, Apr 13, 2017

Available to Research & Advisory Network Clients Only

IIA hosted its first client-only Symposium of 2017 on March 14, 2017 at the VMware campus in Palo Alto, CA. Over 100 of IIA’s research clients gathered for the Symposium featuring five keynotes and two panel discussions. Given the location in the heart of Silicon Valley, the theme of the Spring Symposium was innovation, disruption, and the growing role of technology in shaping how analytics and data management are executed inside enterprises today.

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Video: Innovation, Disruption, and Enterprise Analytics

By IIA Faculty, Apr 13, 2017

Available to Research & Advisory Network Clients Only

2017 Analytics Symposium - Silicon Valley

This presentation addresses how enterprises of all sizes can adopt a “start-up mentality” to transform their organizations and the industry. Featuring Geoffrey Moore, Author, Thought Leader.

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Video: Artificial Intelligence is Data Analytics

By IIA Faculty, Apr 13, 2017

Available to Research & Advisory Network Clients Only

2017 Analytics Symposium - Silicon Valley

Recent advances in Artificial Intelligence have little to do with intelligence, and a lot to do with data. Machine Learning, in fact, is little more than an automated form of analytics. Discover the surprising history of these ideas and why—after fifty years—they are suddenly the next big thing. Featuring Jerry Kaplan, Author, Thought Leader.

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Video: What is “Analytics” to a Digital Native?

By IIA Faculty, Apr 13, 2017

Available to Research & Advisory Network Clients Only

2017 Analytics Symposium - Silicon Valley

Leaders from Bay Area “digital natives” share perspectives on the inner workings of companies founded on data, and the symbiotic relationship of analytics and technology in data-driven companies. Panel featuring David Hardtke, Director of Advertising Science, Pandora; Todd Holloway, Director of Content Science, Netflix; David Andre, CEO, Cerebellum Capital; Matt Fernandez, CEO, Simple Emotion

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Video: Analytics in a Global Software Company

By IIA Faculty, Apr 13, 2017

Available to Research & Advisory Network Clients Only

2017 Analytics Symposium - Silicon Valley

What analytics means to the internal operations of a large software company, and how analytics is organized; how analytics internally has been a change agent and source of value. Featuring Sanjay Poonen, COO, VMware.

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Video: Investing to be Analytically Competitive

By IIA Faculty, Apr 13, 2017

Available to Research & Advisory Network Clients Only

2017 Analytics Symposium - Silicon Valley

Representatives from client companies discuss the role that key technology investments and capabilities have played in accelerating and unlocking value with analytics. Client Panel featuring Todd Sanger, Lilly & Co.; Chris Donovan, Cleveland Clinic; and Joe DeCosmo, Enova.

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Inquiry Response: Blending Social with Consumer Data

By Dave Cherry, Mar 28, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

What are some ways others have used consumer and social data to support various priorities, including operations, direct marketing, and third party data integration? We often hear “let’s do more social,” but need to better understand:

  • What is the best way to blend social data with other consumer data?

  • What types of analyses provide the greatest insights?

  • What challenges arise in this process and how are they overcome?

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