Research

Next Up: Google Cloud Platform

By David Alles, Mar 16, 2017

Is there a company more associated with Internet and data than Google? Founded in 1996 by Larry Page and Sergey Brin with the mission to “organize the world’s information and make it universally accessible and useful,” Google has grown into one of the largest and most profitable companies in the world. Expanding from their core Search business, Google has become a major force in mobile (Android), media (YouTube), productivity applications (G Suite – Mail, Drive, Docs, Sheets and Slides), personal computers (Chrome and Chrome OS) and cloud services (GCP – Google Cloud Platform) while also making significant investments in autonomous vehicles (Waymo) and broadband (Google Fiber). Reflecting the growing diversity of its business, Google was reorganized as a conglomerate under the Alphabet banner in 2015.

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Three Paths for Aligning Analytics to Business Strategy

By Daniel Magestro, Jack Phillips, Feb 27, 2017

Available to Research & Advisory Network Clients Only

As organizations strive to build their analytics capabilities, an unexpected challenge has plagued many efforts: The activities of analytics teams and the investments made to support them aren’t in sync with what executives expect or desire. On the surface, it might have seemed straightforward for “business analytics” to be in sync with the business’s strategic needs. After all, the decision to invest in the first place was driven by the business’s needs, right?

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Inquiry Response: Self-Funding Analytics Groups

By IIA Faculty, Feb 24, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

A manufacturing client was contemplating how to approach the creation of a self-funding analytics group with their organization.  In this conversation, the client was interested to learn of potential group structures, how to increase stakeholder buy-in, personnel capabilities, and appropriate metrics to measure success.

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Hidden Advancements in Cloud Analytics

By Adam Greene, Feb 16, 2017

IIA has been monitoring the growing momentum of Cloud-based analytics. Recent blogs and research briefs include Analytics as a Service” The Buy vs. Build” Decision and Amazon Web Services Moves Aggressively in Big Data, BI and Analytics Services. These highlight the availability of new, high profile services that are targeted directly at traditional analytics activities. However, there are also a number of more subtle, but very significant developments taking place that warrant monitoring.

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Technology-enabled innovation is not only disrupting the competitive landscape, it is redefining the user experience value proposition across a multitude of industries. It is also putting companies on notice that if you can’t successfully engage your customers in this new digitally mediated world you are on your way to being Uberized. The five waves of digital disruption (social, mobile, cloud, data analytics and connected devices) are completely altering how people connect, communicate and discover information. What these individuals are looking for are “friction-free” user experiences that delight and inspire them. These new tools affect how customers make decisions which affect their entire customer journey which ultimately affects their customer lifetime value. Simply put, it defines the differences between the traditional customer and the new connected customer.

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Analytics as a Service: The “Buy vs. Build” Decision

Jan 18, 2017

Available to Research & Advisory Network Clients Only

The idea of competing on analytics – building and sustaining competitive differentiation from innovative use of advanced predictive and prescriptive analytics – has moved, in less than a decade, from a revolutionary notion to a strategic commonplace.

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Analytics Journal: Being Smart About Agile

By Daniel Magestro, Jan 05, 2017

In the last few years I’ve observed an increase in interest and attempts to implement an “agile” methodology in business analytics projects. This interest reflects the rapid growth of agile in IT development, where TechBeacon reports that two-thirds of surveyed IT professionals are either leaning towards agile or have fully adopted agile in their companies. Less than 20% of those companies had adopted agile methods just five years ago.

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How the Machine Learning of Today is Driving the Artificial Intelligence of Tomorrow

By Andrew Pease, JOSEFIN ROSÉN, Robert Morison, Dec 22, 2016

Available to Research & Advisory Network Clients Only

Machine learning is hot and for good reason. The components — big data, computing power, analytical methods — are in place, and compelling applications are multiplying. To capitalize on the technology, organizations must build experience. They must also proceed pragmatically with one eye on the business and the other on the ethical implications of the algorithms deployed and the decisions automatically made. To explore the opportunities, challenges, and success factors of machine learning today and tomorrow, IIA spoke with Andrew Pease, Principal Business Solutions Manager, Global Technology Practice at SAS Institute and Josefin Rosén, Principal Advisor Analytics, Nordic Government at SAS Institute.

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IT Organizations: The Shoemaker’s Analytical Children

By Thomas H. Davenport, Dec 20, 2016

For the great majority of years in the past decade, Chief Information Officers named “business intelligence and analytics” as their top focus in Gartner Inc. annual surveys of technology priorities. That set of technologies moved to number one in the survey in 2006 and stayed there until 2009. It fell to fifth in 2010 and 2011, but was back on top in 2012 and has stayed there ever since.

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Mitigating Cybersecurity Threats at Educational Institutions

By Rob Harper, Robert Morison, Dec 14, 2016

Available to Research & Advisory Network Clients Only

With large amounts of sensitive information about students, faculty, and research programs, educational institutions have become common targets for hackers and cyber criminals. Counteracting the threats can be difficult with tight budgets and complex technological environments. To explore the cybersecurity challenges faced by educational organizations, as well as some of the opportunities to address them, IIA spoke with Rob Harper, Director of the Education Practice at SAS.

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