Inquiry Response: Blending Social with Consumer Data

Inquiry:

What are some ways others have used consumer and social data to support various priorities, including operations, direct marketing, and third party data integration? We often hear “let’s do more social,” but we need to better understand:

  • What is the best way to blend social data with other consumer data?

  • What types of analyses provide the greatest insights?

  • What challenges arise in this process and how are they overcome?

  • Response: Exchange with Dave Cherry

    The Big Ideas

    Become a Research & Advisory Network Client to see the rest. Contact us to get started

    Log in: