INQUIRY RESPONSE: Branding the Analytics Team

Inquiry:

What are some best practices for branding and names of Information Management / Analytics / Data Services departments and functions? In our organization, we are in the process of re-branding these departments and would love some insight.

Response:

Analytics teams must be thoughtful about how they want to position themselves in the organization, which often can be quite complicated due to company culture and association with certain terms. In addition to avoiding overlap with the names of existing teams and roles, analytics teams should factor in the enterprise’s overall corporate values, as well

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