INQUIRY RESPONSE: Choosing the Right Marketing Automation System
What are the keys to a successful marketing automation system (MAS) implementation?
What are the major do’s and don’ts associated with marketing automation?
What are some the key considerations when selecting a MAS (cost, ease of implementation, connectivity, analytic suite, etc.)?
Who are the recognized leaders in the MAS space?
Organizationally, where are the business users of a MAS typically aligned (Marketing, Ops, Analytics, IT area)?
What are some of the experiences from other Analytics groups around analytics for CRM systems?
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