Inquiry Response: Investing in Exploratory Analytics

Inquiry:

What are ways we can reallocate resources to invest and focus on exploratory analytics, in addition to the necessary day-to-day analytics activities?

Response: Expert Exchange with Peter Moore

Disruptive digital technologies are forcing companies to rethink how they engage with their customers, employees, and other key stakeholders. The five waves of digital disruption (social, mobile, cloud, data analytics and connected devices) are completely altering how people connect, communicate and discover information. These new tools affect how customers make decisions, which affects their entire customer journey, ultimately affecting their customer lifetime value. As

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