The Analytics Project Lifecycle: Charting the Full Path to Realized Value
The Big Ideas
Analytics projects and initiatives struggle for a wide variety of reasons that cross every aspect of the analytics function, including: business alignment and understanding, data and technology, resource planning and utilization, and budgetary considerations.
The Analytics Project Lifecycle provides a framework for successfully guiding an analytics project or initiative through its various stages, from initial identification of the business problem to the business action and recognition of the value generated by the work. The framework can be utilized in any situation where analytics is applied to support business