Inquiry Response: Tips for Linking Retail Outlet Sales Back to Digital Marketing Efforts

Inquiry:

A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can use analytics to help us understand the marketing-driven revenue on the retail end. Is there a way we can link POS revenue back to our digital marketing efforts?

Response:

THE BIG IDEAS:

  • Capitalize on in-store promotional events
  • What drives digital sales likely drives retails sales too
  • Hire a lead agency that is strong strategically and analytically

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