Analytics Maturity Assessment

IIA’s Analytics Maturity Assessment (AMA) provides an honest, unbiased, quantitative assessment of how different constituencies within your organization rate and prioritize your firm’s analytics capabilities. The AMA compares your organization against your peer group, and identifies key priorities for optimizing performance through improving analytics capabilities.

In short, this assessment measures how well your organization uses analytics to increase revenue, reduce costs, optimize performance and improve overall decision-making.

Participants will receive answers to key questions, including:

IIA’s AMA uses a software-driven maturity model based on industry standard frameworks: the Five Stages of Analytics Maturity, developed in 2007 by Tom Davenport and Jeanne Harris in their book, Competing on Analytics: The New Science of Winning, and the DELTA Model, developed in 2010 by Tom Davenport, Jeanne Harris and Bob Morison in their book, Analytics at Work: Smarter Decisions, Better Results.

Organizations using IIA’s AMA are evaluated against 33 unique competencies within the five DELTA model categories. DELTA scores are calculated on a 1.00-5.99 scale with descriptive stages of maturity assigned to each of the five score ranges (1-1.99, 2-2.99, etc.) and aligned with the five stages below.

With these two powerful, yet simple frameworks as the basis for analysis, an AMA generates actionable recommendations for improvement based on the detailed scores generated.

How It Works

The Analytics Maturity Assessment is designed to deliver an honest, unbiased, quantitative assessment of how well your organization uses analytics to increase revenue, reduce costs, optimize performance and improve overall decision-making.

You also get comparison against the competitive landscape, and identification of key priorities for optimizing performance and progressing through the 5-stages of Analytical Maturity. Options include:

The Baseline Report measures your current capabilities, compares against the competitive landscape, identifies key areas for optimizing performance and progress through the Five Stages of Analytics Maturity.

We’ll deliver two analytics maturity assessments over 15 months, or three over 24 months, so you can track and measure organizational development as your analytics initiatives take root.

In addition to our quantitative assessment, we’ll go one level deeper, visiting with you and your team, to deliver an accurate, unbiased review of your current analytics and business intelligence capabilities. With a focus on where analytics initiatives most often stumble, we’ll provide tailored guidance to the specific needs of your organization, so you can focus on the steps that matter most to the health of your business.

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Research Brief

Ranking Analytics Maturity by Industry

An overview of our research into the analytics maturity of 50 industry-leading companies across 12 industry segments.

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AMA Data Sheet

Analytics Maturity Assessment

Get the detailed data sheet that includes AMA options, features, plus sample outputs and recommendations.

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