February 4, 2012

Should “Bob The Marketing Guy” Be Building Your Analytics?

Analytics

There is a certain topic that comes up a lot. In fact, I responded to a LinkedIn discussion on the topic just a few days ago. While there are many variations, the core of the question always gets back to this concept: “Is it a good idea to let non-analysts utilize friendly user interfaces to [...]

“Big Data” Is Coming, “Big Data” Is Coming:

big data

What Does It Mean To Analytic Professionals? For my first blog posting, I decided to focus on one of the hottest topics in analytics right now: “Big Data”. Big Data is typically defined as very large, newer sources of data that don’t necessarily have a convenient or consistent structure. Think web logs, sensor data, RFID [...]

Decision Management, Big Data and McKinsey

Cross posted at JTonEDM McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this data can [...]

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