business analytics — International Institute for Analytics

Decision Management and Analytics 3.0

April 17, 2013 By James Taylor 2 Comments

IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0?

According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies will embed analytics directly in decision and operational processes, and take advantage of machine-learning and other technologies to generate insights in the “millions per second” rather than an “insight a week or month.” Given this definition of Analytics 3.0, what is the role of Decision Management and of Decision Management Systems?

Filed Under: Decision Making, James Taylor, Technology Tagged With: automated decisioning, business analytics, business performance, business rules, data mining, decision management, decision management system, operational decisions, predictive analytics, predictive models

Analytics Research Council for IT

September 26, 2011 By LPerdue Leave a Comment

Following the successful collaboration models of IIA’s Healthcare and Retail Analytics Research Councils (ARCs), IIA announces openings to Research Council positions in a uniquely focused environment for IT executives. The ARC for IT promises to uncover transferable practices while providing support and insights from our world’s leading analytics faculty and research team. The Analytics Research [...]

Filed Under: Announcements Tagged With: business analytics, collaboration models, council positions, leadership

Analytics Conferences Gone Wild!

September 15, 2011 By Bill Franks 4 Comments

As a result of the attention business analytics has received in recent years, we’re seeing a proliferation of conferences tied to analytics. It seems like everywhere one turns, one finds another analytics conference. In addition to totally new shows, there are also some conferences that weren’t historically focused on business analytics that are now shifting [...]

Filed Under: Announcements, Bill Franks, Executive Presence/Leadership Tagged With: analytics, business, business analytics, business leadership, conferences, database marketing, marketing analytics, predictive analytics, Web analytics

The New Quantitative Era: Creating Successful Business Change with Analytics

March 15, 2011 By James Taylor 3 Comments

Tom Davenport kicked off the second day of Predictive Analytics World with a keynote on the new era of quantitative, or data-driven business. Various analytic threads – web analytics, HR analytics, actuarial, predictive marketing and supply chain – are coming together in really what is best described as Enterprise analytics. The world is changing and [...]

Filed Under: Decision Making, James Taylor Tagged With: agile, analytics, business analytics, data mining, Decision Making, decision management, decision support tool, predictive analytics

Elements of Business Analytics

November 17, 2010 By James Taylor Leave a Comment

My friends at SAS, a sponsor of IIA, have a nice piece on their Knowledge Exchange – Elements of a Business Analytics Framework for IT. This lays out their view on the different kinds of decision types and maps them to decision frequency. Both in Smart (Enough) Systems and in my blog posts (like this [...]

Filed Under: Decision Making, Faculty Blogs, James Taylor Tagged With: analytics, business analytics, data mining, Decision Making, operational decisions, predictive models, SAS, Smart (Enough) Systems, Web analytics

Analytical Services Reach Full Flower

October 18, 2010 By Thomas H. Davenport Leave a Comment

One of the most astounding developments in analytics over the past several decades is the rise of analytical professional services. Until a couple of years ago, organizations wanting to build and execute analytical applications were largely on their own. Now they’ve got plenty of help. The availability of consultants and integrators with quantitative skills, business [...]

Filed Under: Faculty Blogs, Home Featured, Technology, Thomas Davenport Tagged With: Accenture, analytical consulting, analytical services, analytics, business analytics, business leadership, Deloitte, leadership, optimization, professional services firm, SAS, technological expertise

Agile AND Industrial Analytics

August 30, 2010 By James Taylor Leave a Comment

I wrote a post called “It’s time to industrialize analytics” for Smart Data Collective a little while ago and it prompted Tom to reply with Agile vs Industrialized. To recap, the key point of my post was that we need to move away from analytics as a pure craft to one that has a more [...]

Filed Under: Decision Making, James Taylor, Technology Tagged With: agile, analytics, business analytics, operational decisions, predictive analytics, systems

Do Loyalty Programs Really Engender Loyalty?

August 25, 2010 By Eric McNulty 8 Comments

woman doing shopping in a grocery store and paying by credit card

I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]

Filed Under: Home Featured, Marketing/Media Tagged With: American Airlines, analyzing data, British Airways, business analytics, consumer behavior, consumer data, customer loyalty, drug stores, Dunhumby, frequent buyer programs, frequent flier programs, predictive analytics, Sara Lee, supermarkets, Tesco, Trader Joe's, Whole Foods

Of Pizza, Panties, and Mortgage Payments

July 19, 2010 By Eric McNulty 2 Comments

Analytics have long been essential to the credit business thought pre-bust they may have been most used to find every possible person to whom credit could be extended. Now, in these tighter times, analytics are being used to more accurately measure and mitigate risk. The Los Angeles Times reports that lenders and the firms that [...]

Filed Under: Decision Making, Financial Tagged With: analytics, business analytics, Digital Risk, financial services, lending risk, Los Angeles Times, mortgages, pizza, Victoria's Secret

Semi-Automated Social Media Analytics

June 27, 2010 By Thomas H. Davenport 1 Comment

There is a lot of chatter these days about analytics related to social phenomena: social media analytics, social network analytics, etc. My impression (after talking about it with some folks who specialize in such things) was that there was more talk than action on the subject. But I keep hearing about organizations that are actually [...]

Filed Under: Faculty Blogs, Home Featured, Marketing/Media, Technology, Thomas Davenport Tagged With: analytics, business analytics, social media, social media analytics