Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media data, job market information, and the like. These are exciting efforts, no doubt. But often the best sources can be found more easily if business intelligence groups first focus on data sources closer to home and easier to control. [...]
The word “analytics” seems to be on everyone’s lips — but how many of those people mean the same thing? The most common usage is associated with Google Analytics largely because it is the most widely available tool. Yet I bet if you took the average GA user and put them in front of a [...]
Five Models for Analytical Organizations One issue that organizations are often interested in is how to organize analytics. In this post I’ll describe five different organizational models; surely one of them will fit your organization. First there is the totally centralized model, in which a group of analysts in a central function serve the entire [...]
