I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]
MasterCard is debuting an online shopping site, MasterCard Marketplace, which breaks new ground as a card company tries to sell directly to end consumers. To date, they’ve only offered products directly as an option for redeeming reward points. According to the New York Times, MasterCard claims that it “can pinpoint with considerable accuracy what its [...]
Rarely has a product announcement been as anticipated, hyped, and speculated upon as much as Apple’s launch of the iPad last week. One would have thought the device had the potential to cure world hunger and put an astronaut on Mars at the same time. While the iPad met with many oohs-and-ahhhs, some yawns, and [...]
A recent story in the New York Times revealed what many of us behind the curtain already knew: companies know a lot about their customers and, in some cases, their prospects. “’Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence [...]
“From the ‘Mad Men’ era until now, advertising has been about a catchy tagline, an arresting image, the Big Idea. But Mr. Herman and his competitors are bringing some Wall Street-like analysis to Madison Avenue, exploiting the huge amounts of data produced by the Internet to adjust strategy almost instantly,” gushed the New York Times [...]
