February 4, 2012

Is Big Data at Risk of Unleashing Big Brother?

Credit Cards

Privacy is always a flash point. With the advent of big data, privacy is only going to be even more of a concern. The fact is that many sources of big data contain highly detailed information on what people are doing. While there are many very valid uses for most of these big data sources, [...]

MasterCard Takes On Predictive Marketing

Couple w Computer

MasterCard is debuting an online shopping site, MasterCard Marketplace, which breaks new ground as a card company tries to sell directly to end consumers. To date, they’ve only offered products directly as an option for redeeming reward points. According to the New York Times, MasterCard claims that it “can pinpoint with considerable accuracy what its [...]

Analytics Under the Microscope

Credit Cards

Credit cards are very much in the news these days. The Senate has passed new rules for credit card practices that are expected to pass the House and be signed by the President before Memorial Day. At the heart of this debate — sometimes on the surface and sometimes only through inference — are analytics. [...]

Content Protected Using Blog Protector By: PcDrome.