In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that. Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]
Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.
I’ve been thinking about the ongoing Facebook privacy kerfuffle and have concluded that it comes down to what I term “antagonistic aspirations.” Facebook, like many social media sites, wants to be a place where members share unabashedly — you feel safe, connected, and free to be yourself. They also want to be the ultimate data mine [...]
