New Apps Put Loyalty in Your Customers’ Pockets

Excited Shopping Woman

In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that.  Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]

Gambling on Loyalty — and Winning

Fruit Machine Win line

Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.

Analytics and Antagonistic Aspirations

Face with Fingers

I’ve been thinking about the ongoing Facebook privacy kerfuffle and have concluded that it comes down to what I term “antagonistic aspirations.” Facebook, like many social media sites, wants to be a place where members share unabashedly — you feel safe, connected, and free to be yourself. They also want to be the ultimate data mine [...]

Are Tweets on Your Dashboard?

“Study twitter—there are lessons for businesses of all other forms.” ~ Tim O’Reilly at the Web 2.0 conference that just ended in San Francisco. It seems that one can’t have a conversation about almost anything these days without talking about Twitter. It’s the It app though it  seems that there is a relatively small group [...]