New Apps Put Loyalty in Your Customers’ Pockets

Excited Shopping Woman

In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that.  Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]

Gambling on Loyalty — and Winning

Fruit Machine Win line

Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.

Do Loyalty Programs Really Engender Loyalty?

woman doing shopping in a grocery store and paying by credit card

I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host a couple of years back that featured a speaker from Dunhumby, the firm that works with Tesco [...]