New Apps Put Loyalty in Your Customers’ Pockets

Excited Shopping Woman

In an earlier post on loyalty I mentioned the challenge of a pocket full of loyalty cards: a literal pain in the butt from an aching sciatic nerve resulting from an over-stuffed wallet. But of course, there’s an app for that.  Actually there are two and they are both free. CardStar (Android, Apple, and Blackberry) [...]

Gambling on Loyalty — and Winning

Fruit Machine Win line

Lessons from Harrah’s loyalty strategy are still a good bet for companies seeking value from customer data and analytics.

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