We encourage our members to submit guest posts for the IIA blog. Today’s is from Don Ryan, Senior Partner, iKnowtion One could argue that the Age of Analytics dawned in 2004 with the publication of Michael Lewis’ entertaining book on baseball called Moneyball: The Art of Winning an Unfair Game. Readers of this space are [...]
We had the chance to listen to David Plouffe, manager of the Obama presidential campaign, who was in town to talk about his new book, The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory. It impressed that the book may be a bit of a Moneyball with a political twist: [...]
Moneyball: The Art of Winning an Unfair Game by Michael Lewis was perhaps the first book to bring analytics to a broad, non-technical crowd (even if they didn’t realize it). It provided an excellent way to open up a conversation about using data to drive strategic decisions without scaring those who aren’t inclined toward numbers and [...]
