What Business Can Learn from Data.gov

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Harvard Business School has recently published a case study on Data.gov, the government’s initiative to make more data available to average citizens and the private sector. There is a vast trove of data in the repositories of the various agencies of the Federal government but it can be tough to locate and put to use. [...]

Analytics and Antagonistic Aspirations

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I’ve been thinking about the ongoing Facebook privacy kerfuffle and have concluded that it comes down to what I term “antagonistic aspirations.” Facebook, like many social media sites, wants to be a place where members share unabashedly — you feel safe, connected, and free to be yourself. They also want to be the ultimate data mine [...]

New Takes on Online Privacy. Regs to Follow?

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In the midst of the frantic online shopping season, the Federal Trade Commission held a round table discussion on privacy and technology, according to the New York Times: “The commission has been examining whether online privacy should be regulated. The debate has grown louder as technology companies are tracking and profiling people in new ways, [...]

Flash: Consumers Don’t Like Being Tracked

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As much as marketers love tailored ads, consumers don’t agree — especially when they find out about the tracking that lies behind them.

Loss of Locational Privacy

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An editorial in today’s NY Times laments the loss of locational privacy thanks to swipe cards, cell phones, and toll transponders. The author asks legitimate questions: how many appications link “who” with “where” unnecessarily and for how long does this information need to be stored? Analytics-based competitors need to take heed for a couple of [...]

Can We Know Too Much?

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A recent story in the New York Times revealed what many of us behind the curtain already knew: companies know a lot about their customers and, in some cases, their prospects. “’Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence [...]

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