Web Conversion Surprises

Web shopper

I recently came across a post on Web Analytics World that I found quite intriguing. It reported on findings by SeeWhy, Inc. on the top retail web sites for conversion. Discussion of conversion rates is nothing new. In fact, it can become quite heated in certain circles. What was interesting about this was that only [...]

Food Lion Exec Describes “Bootstrap” Analytics

consumerism

At a “Competing on Business Analytics” event sponsored by SAS and Accenture in Chicago this week, Mike Haaf, former Food Lion SVP of Sales, Marketing, and Business Strategy, described a broad and successful program of analytical marketing and operations at the Carolina-based grocery retailer. When Haaf arrived at the company in 2003, its performance was [...]

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