Web Conversion Surprises

Web shopper

I recently came across a post on Web Analytics World that I found quite intriguing. It reported on findings by SeeWhy, Inc. on the top retail web sites for conversion. Discussion of conversion rates is nothing new. In fact, it can become quite heated in certain circles. What was interesting about this was that only [...]

Analytics Under the Microscope

Credit Cards

Credit cards are very much in the news these days. The Senate has passed new rules for credit card practices that are expected to pass the House and be signed by the President before Memorial Day. At the heart of this debate — sometimes on the surface and sometimes only through inference — are analytics. [...]

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