This may seem to be a parochial issue for those of you not in Massachusetts but it is an excellent example of what can happen when statistical analysis is put into the hands of those unfamiliar with the meaning of terms and methods with which analysts are intimately acquainted. With the death of Edward M. [...]
We’ve all be in positions where we had to make tough calls. When they go right, you are a hero. When they don’t, well… In case you missed the latest installment of “The Rivalry of the Decade” in the National Football League — the New England Patriots vs. the Indianapolis Colts — let me set [...]
“From the ‘Mad Men’ era until now, advertising has been about a catchy tagline, an arresting image, the Big Idea. But Mr. Herman and his competitors are bringing some Wall Street-like analysis to Madison Avenue, exploiting the huge amounts of data produced by the Internet to adjust strategy almost instantly,” gushed the New York Times [...]
