TiVo has announced that it will offer second-by-second viewing information to local programmers and advertisers. We ask about the implications from the perspective of analytics.
Strength in Numbers
IIA is the only research firm dedicated exclusively to the growing analytics industry. Founded on the premise that analytics is the most compelling competitive differentiator in industry today, IIA defines the path to analytical excellence by guiding enterprises on how to best fund, staff, manage, evaluate, and refine their analytics programs.
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THE MISSION
The commitment? Objective aggregation of the practitioner’s viewpoint
The focus? Defining the path to analytical excellence
The faculty? Guided by analytics pioneer Tom Davenport
The format? Practical research and access to inspired collaboration
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