Dr. Beverly Wright
Dr. Beverly Wright leads the Business Analytics Center at Scheller College of Business. Beverly brings over twenty years of marketing analytics and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she has solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She’s also worked for companies within or leading Marketing Analysis departments.
Beverly earned a PhD in Marketing Analysis, a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and CAP certification from INFORMS. Dr. Beverly Wright regularly presents at professional and academic conferences, as well as publishes articles in various business journals.