Archived Webinar

Planning the Next Best Action for a Better Customer Experience

Many industries need to consistently be in touch with their customers but tend to create a poor customer experience with excessive and uncoordinated promotions through a lot of different channels. In this webinar, Pratap Khedkar, Ph.D., Managing Principal, ZS Associates examines an analytical approach that improves customer experience by using a collection of data science algorithms – how to personalize channels and content by inferring customer preferences, how to detect touchpoint sequences that have the best impact on results, and how to design a harmonious sequence of promotional contacts to create the best experience. science candidates.