Improve Analytics Metrics to Demonstrate Value
One of the continual challenges for analytics leaders is measuring the work of their analytics groups and communicating the results to business leaders. Sound measurement and transparency form the foundation for strong working relationships, adequate funding of analytics, and trust in the analytics organization.
Join IIA Lead Research Advisor, Bob Morison for highlights of recent market research on analytics metrics. He shares best practices in the four key domains of analytics measurement: Intent, Performance, Results, and Health.