Advanced Analytics & Big Data Adoption Report

The last decade has ushered in tremendous changes and challenges for businesses. CEOs juggle business models, strategies and technologies constantly, trying to keep their firms ahead. The penalty for poor decisions is enormous. In response, resourceful firms are building capabilities to control large amounts of data and apply advanced analytics to make sound decisions and set the right course forward.

The Advanced Analytics & Big Data Adoption Report, sponsored by Dell Services

Research conducted by the International Institute for Analytics and sponsored by Dell Services, shows that advanced analytics - defined as predictive and prescriptive analytics rather than simple reporting - is increasingly being adopted by both midmarket organizations and large enterprises in an effort to gain a competitive advantage in their markets.

This report shows that advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage. The research reveals an opportunity for all businesses to incorporate advanced analytics to improve business results, and create a better products and experiences for their customers.

Among our findings:

  • 71% of companies surveyed indicated their company is actively using, or has near-term plans to use, even the simplest forms of analytics in everyday decision-making
  • When it comes to Big Data, only 1 in 5 companies utilizing advanced analytics report actually utilizing high volume or high velocity data commonly associated with Big Data
  • The majority of firms seem to have their hands full with their own internal, “small” data

Download your free copy of the “Advanced Analytics & Big Data Adoption Report”

Unbiased Insights

Research Library

Want to stay up-to-date on the latest analytics trends, techniques and best practices? Discover the latest analytics research, insights and best practices on our faculty blog and research library (premium content available to IIA members only).

Read More »

Join the Community

Research & Advisory Network

Join your peers in IIA’s Research & Advisory Network, and gain access to our community of analytics experts, practitioners, leaders and data scientists.

Get More Information »

Make A Nomination

The Anny Award

IIA is accepting nominations for the 2016 Excellence in Analytics Award. This award acknowledges companies that go above and beyond to develop advanced analytics capabilities. Make your nomination by September 1.

Read More »