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International Institute for Analytics (IIA) Adds Data Performance Expert to its Executive Leadership Team

Dr. Min will lead the company’s rapidly growing assessment and benchmarking business; while David Alles becomes the new lead of IIA’s sales, marketing and client success functions.

Portland, Ore. (September 20, 2021)The International Institute for Analytics (IIA), the leading independent research and advisory firm focused on helping organizations improve their analytics performance, today announced that customer data and analytics expert Sherwick Min, PhD has joined the company as Vice President of IIA's growing assessment and benchmarking service line. Additionally, IIA announced that Vice President David Alles will assume responsibility for the organization's sales, marketing and client success functions.

Over the last 20 years, Dr. Min has helped the world’s most recognizable brands from Nike to Netflix acquire and engage their audiences through a deeper understanding of each customer’s individual journey. In his role at IIA, Dr. Min will help companies objectively measure and track their data and analytics maturity throughout their digital transformation journey.

“We are pleased to welcome Sherwick to the IIA leadership team as he brings his entrepreneurial passion to solve big problems with innovative solutions,” said Jack Phillips, CEO of IIA. “As IIA continues to be the leader in helping global organizations measure and improve their analytics performance, Sherwick brings invaluable expertise to help guide and advance our client’s analytics strategies. And with six years of experience working directly with IIA clients, I am thrilled to congratulate David Alles on his move to leading IIA’s sales, marketing and client success functions.”

IIA’s family of assessments provide specific, independent insights, recommendations, and benchmarking on enterprise analytics maturity including data culture, analytics team and function capabilities, and the skills of individual contributors. From a set of quantitative results, IIA is able to recommend paths for improvement.

“I am thrilled to join IIA to build upon the success of the assessment offerings which generate the insights needed to strategize, plan and measure analytics capability leveraging IIA's extensive collection of data points,” said Dr. Min. “Having worked at companies known for their innovative use of data and analytics as well as less mature organizations longing to accelerate their transformation to become competitive, I intimately understand and appreciate the challenges in data culture, data quality, data governance and data privacy. I look forward to helping organizations understand the effectiveness of their analytics programs.”

Dr. Min has worked across various industries such as retail, e-commerce, media & entertainment, real estate, legal, enterprise software and professional motorsports to inspire teams to deliver beyond expectations. Dr. Min has also been an evangelist for the ethical use of data in personalization through transparency, which builds trust in all relationships from B2B2C.