Big data brings big opportunities
Dec 14, 2015
By Amanda Leslie, Progress Media
In recent years, several news headlines have touted the importance of big data. It might sound intimidating, but ignoring this emerging field could be a costly mistake. Progress recently spoke to Jack Phillips, the co-founder and CEO at the International Institute for Analytics, about big data and what it could mean for businesses in Atlantic Canada and the rest of the world.
“Many businesses keep data and don’t even realize it’s an asset,” Phillips says. “It just sits on the cutting room floor and they ignore it.” If you’re one of those companies, you need to understand the potential value of big data before you can start using it. The endless amount of information that we collect each day represents two significant opportunities for entrepreneurs: