Research

Inquiry:

One of the roles of our digital research team is to look at trends in the analytics space. What are the trends in data and analytics that we should be aware of?

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Inquiry Response: Moving Toward Real-Time Responsiveness

By IIA Expert, Sep 24, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re in the digital entertainment industry, which requires high responsiveness to feedback so that we can continually improve the user experience. What investments can we make that will scale, particularly in terms of supporting real-time analytics?

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Cutting Through the Hype of Artificial Intelligence, Part 2

By Bill Franks, Sep 19, 2018

Available to Research & Advisory Network Clients Only

Artificial Intelligence (AI) is one of the hottest topics in the analytics space today. Within a two- to three-year span, AI went from relative obscurity to an extreme level of industry attention and media coverage. As a result, organizations that barely knew how to spell artificial intelligence a few years ago are now charging full steam ahead in pursuit of AI initiatives. In many ways, this is a good thing. After all, AI is quite powerful and has the ability to drive tremendous value if applied appropriately. However, this attention also has some negative consequences. Most notably, the topic of AI is so full of hype today that many organizations are struggling to separate what is real and achievable from what is pure hype and wishful thinking.

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Inquiry Response: Organizing Your First Internal Analytics Conference

By Jon Bruner, Sep 17, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re organizing our first internal analytics conference to promote analytics cross-pollination across the enterprise, showcasing and broadcasting analytics use cases and value to leadership and the businesses. What should we be thinking about as we begin?

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Inquiry Response: Personalized B2B Sales Strategies

By Scott Friesen, Sep 10, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’d like to use data to increase efficiency within our global B2B sales team, both on the internal and the external sides. We’re interested in developing a personalized contact and sales strategy, moving beyond simple segmentation.

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Inquiry Response: Managing the Natural Language Processing Feedback Loop

By Andrew Fast, Sep 03, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a good way to measure each customer conversation, but are interested to learn how best to enrich the feedback loop for the natural language processing (NLP) algorithms/machine learning models.

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Data and Analytics Trends Impacting Marketing - PART 1:  Channels and Personalization

By Michael Koved, Aug 30, 2018

Available to Research & Advisory Network Clients Only

Analytics advances are accelerating at an unprecedented pace, and perhaps nowhere more quickly than in marketing. Advances in computing hardware, software applications and delivery channels enable marketers to deliver timely and relevant messages to customers in ways that were unimaginable five or 10 years ago. New data sources are becoming available, and innovative ways to use data to shape the customer experience continue to push the envelope of possibilities. However, keeping track of the advances and being able to decipher which are relevant to your reality has a direct inverse relationship to the rate of change.

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Bumps and Triumphs on the Road to Optimization at UPS

By Jack Levis, Aug 21, 2018

Available to Research & Advisory Network Clients Only

United Parcel Service (UPS) is now well known for instituting ORION, an optimized routing system for UPS drivers that has been called the world’s largest operations research project. ORION determines the most efficient delivery route for every driver, every day, resulting in savings of more than 100 million driving miles. The project serves as an excellent case study on how embedding analytics and models within the day-to-day operations of the business—in this case, package delivery—can reap huge cost savings benefits.

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How Advanced Analytics Can Prevent Medicaid Fraud

By Ellen Joyner-Roberson, Victor Sterling, Robert Morison, Aug 15, 2018

Available to Research & Advisory Network Clients Only

Medicaid fraud is prevalent, costly, and difficult to prevent. With a combination of more integrated data and advanced analytics, state agencies have the opportunity to turn the tables on fraudsters. They can accelerate the transition from detection to prevention, as new forms of fraud are recognized faster and fewer improper payments go out the door. To explore the challenges and opportunities, IIA spoke with SAS Institute’s Ellen Joyner-Roberson, CFE Principal Marketing Manager, Fraud and Security Intelligence, and Victor Sterling, Principal Solutions Architect.

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Inquiry Response: Identifying Enterprise Opportunities for RPA

By IIA Expert, May 28, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re exploring robotic process automation (RPA) for the enterprise. Where does RPA stand in the market and how can we get started?

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