Research

Inquiry Response: Marketing Analytics Capabilities Internally

By Jenny Moede, Jan 15, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a hub-and-spoke analytics model with analysts in different divisions. My team is tasked with increasing the maturity/value of the analytics being used across the Enterprise. How can we market ourselves so the analysts across the enterprise understand the full breadth of what our team can do?

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Inquiry Response: Balancing Centralized and Decentralized Analytics Functions

By Dave Cherry, Jan 08, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We are interested in discussing what specific use cases and responsibilities should be assigned to central analytics function and what use cases are better allocated to decentralized business units.

Another consideration would include analytic employee engagement – variety of work, career pathing, shared expertise, training/development, retention, and connection of decentralized resources. 

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Inquiry Response: Data Retention Policies for the Enterprise

By IIA Faculty, Jan 02, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

What should we consider as we think about data retention policies? We’re trying to decide how long to keep data in general and specifically for customer lifetime value.

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Inquiry Response: Thoughts on Governance for Successful Enterprise Analytics

By IIA Faculty, Dec 18, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

We are becoming more data-centric at an organizational level, but do not have a governance process in place. In our highly regulated industry, how might we approach this? What should we be thinking about?

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Inquiry Response: Thoughts on a Bottom-up, Change Management Approach

By Jenny Schmidt, Dec 11, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

Now that we have our EDW technology in place, my group’s challenge is developing analytics talent across the enterprise. How can we do this in a way that gets us to where we need to be without increasing resistance from the business?

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Inquiry Response: Planning to Standardize Metrics Across the Enterprise

By Mark Molau, Dec 04, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

We’re moving to establish standardized metrics across our business units and divisions. What’s important to consider as we begin this transition? How can we socialize what we create and encourage adoption?

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Inquiry Response: Growing Data Driven Decision-Making as a Core Competency

By IIA Faculty, Nov 27, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

I’m involved in a long term project to make data driven decision-making a core business competency and are planning a champion network. We have a federated structure that will give autonomy to the business units, and we’ll also have a center of excellence. What advice can you offer us as we move forward?

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Inquiry Response: Thoughts on Platforms and Recruitment, Looking to the Future

By IIA Faculty, Nov 20, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

What hard packages are being taught in data science programs (SAS, Stata, SPSS, R, Python, etc.)? We’ve seen a shift away from proprietary platforms. How are organizations reacting to attract and retain new talent? What does the future look like in this space?

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Inquiry Response: Tips for Hosting a Data Challenge

By IIA Faculty, Nov 13, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

We’d like to host a data challenge for local college students to help promote the external-facing brand and to hopefully gain some insights. This data set is not robust or large. What should we be thinking about as we plan this?

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Inquiry Response: Promoting Analytics and Collaboration Across the Enterprise

By IIA Faculty, Nov 06, 2017

Available to Research & Advisory Network Clients Only

Inquiry:

I’ve been tasked with building enterprise analytics across many functional groups. How have other organizations built a Center of Excellence from the ground up in a de-centralized environment? How did they develop the program and encourage adoption?

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