Research

Inquiry:

One of the roles of our digital research team is to look at trends in the analytics space. What are the trends in data and analytics that we should be aware of?

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Inquiry Response: Integrating Legacy Data Sources

By David Loshin, Oct 08, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

I’ve been asked to set up and lead a new business analytics and insights team. Some of the biggest challenges come with the many legacy data sources. What should I be thinking about when it comes to bringing together legacy data?

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Inquiry Response: What Does It Mean to Own the Data

By IIA Expert, Oct 01, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re a data and analytics organization within a highly regulated industry. We’re working toward cobbling together a working definition of what it means to “own” data and what that could look like.

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Inquiry Response: Moving Toward Real-Time Responsiveness

By IIA Expert, Sep 24, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re in the digital entertainment industry, which requires high responsiveness to feedback so that we can continually improve the user experience. What investments can we make that will scale, particularly in terms of supporting real-time analytics?

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Inquiry Response: Organizing Your First Internal Analytics Conference

By Jon Bruner, Sep 17, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re organizing our first internal analytics conference to promote analytics cross-pollination across the enterprise, showcasing and broadcasting analytics use cases and value to leadership and the businesses. What should we be thinking about as we begin?

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Inquiry Response: Personalized B2B Sales Strategies

By Scott Friesen, Sep 10, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’d like to use data to increase efficiency within our global B2B sales team, both on the internal and the external sides. We’re interested in developing a personalized contact and sales strategy, moving beyond simple segmentation.

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Inquiry Response: Managing the Natural Language Processing Feedback Loop

By Andrew Fast, Sep 03, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a good way to measure each customer conversation, but are interested to learn how best to enrich the feedback loop for the natural language processing (NLP) algorithms/machine learning models.

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Inquiry Response: The Benefits of Having an Analytics Pipeline

By IIA Expert, Aug 27, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

Our data and analytics group is six months old, and we’re challenged by many things: creating an intake process, developing the community, managing data ownership. We’re a heavily top-down organization—with the executives dictating our strategic initiatives for analytics—so we wonder if an analytics pipeline would fit into our culture.

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Inquiry Response: Creating Community with Embedded Analytics Teams

By IIA Expert, Aug 20, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

I’m leading the effort to embed analytics teams into other business functions, but I want their allegiance to be to analytics rather than the function they support. How do you create enough autonomy to ensure integration with the business units, while at the same time ensuring the teams don’t go native?

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Inquiry Response: Increasing Competitive Advantage Using AI

By IIA Expert, Aug 13, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re primarily known as a data company, and we are currently creating new capabilities for our customers, leveraging AI and machine learning. Our mandate is to use AI for competitive advantage going forward. How do we increase our competitive advantage and drive AI transformation in the company?

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