Deploying AI in Mobile-First Consumer-Facing Financial Products – A Tale of Two Cycles

Jike Chong

Chief Data Scientist, Acorns

What opportunities does anytime, anywhere access of financial services on mobile devices enable? How can we use AI to capture these opportunities to create better financial services for everyone? Jike dove into AI in the context of two fundamental business cycles in financial services: the intelligent acquisition of customers, and the intelligent sustaining of customer relationships. These two business cycles can be broadly applied to a variety of traditionally off-line service industries. Six areas of opportunities were highlighted where AI technologies are being readily deployed today.

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