Inquiry Response: Key Characteristics of a Data-Driven Culture


What are the key characteristics of an analytics and data-driven decision-making culture? What does it look like when we have made the transformation? Specifically, what values, behaviors and beliefs are essential to said analytics culture? How have companies achieved this transformation? What specific mechanisms have been successfully employed by other companies?



Building an analytical culture is the most critical outcome of any analytics program, but can be the most challenging element to establish and sustain. Many firms associate acquiring tangible analytics program elements (hardware/software, data storage, datasets,

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